Sneak Peek to The Future of Digital Marketing
Future of Digital marketing is a big threat for traditional marketing. Day by day people are depending on social media Internet and Other Digital platforms. Social media and other digital platforms are like addiction to people without which present days’ modern lifestyle is not complete. So Digital Marketing takes advantage of this fact and use these various digital platforms to gain momentum and make future of digital marketing brighter and well established
Digital Marketing over Traditional Marketing
Digital Marketing is preferred over traditional marketing because it is very cost effective. The money spend on digital marketing campaign is very less but the organization gets a huge mileage by running a digital marketing campaign. Digital marketing is very effective for small business and start-ups. Because start-ups don’t have enough funds and can’t afford traditional marketing campaign and hence digital marketing is establishing its roots deep down in the market so as to make future of digital marketing a boom in upcoming trends
Some Components of Digital Marketing
Mobile marketing: The mobile internet is another factor that is responsible for a bright future of Digital Marketing industry in India. As the use of Smartphone is increasing day by day now Smartphone is used for various activities like banking, shopping, searching, ticket booking and many more. As mobile marketing is expanding in India, it will certainly boost up the future of digital marketing in India.
Video marketing: now more companies are making use of video marketing because people are more preferring video content or the visual content over traditional content. Brands make use of video marketing to make their product or service to make them understand how their brand is being portrayed across all social media sites.
Email Marketing: Email Marketing is another appealing tends of digital marketing which can for sure rule 2018. Email promoting is one of the best method that a corporation will strengthen their client relationship by nurturing the leads. A professionally and subtly designed email will definitely reflect your company’s image and therefore, you are required to choose those types of email templates which may be work together with your business and client base.
Social Media Marketing: Social media sites are evolving day by day and that they have immense power to channelize a marketing campaign in a complicated, innovative and effective ways in which. In coming few years’ social media marketing, it’ll become the foremost well-liked digital promoting channels for branding, lead generations, conversions and growth.
Today, digital marketing has become one of the pivotal marketing tools for all types of businesses. In India, until 2013 internet was limited to only 16% and in 2014 the usage was increased to 31% and in 2017, more business depends on the Internet and Digital Marketing around 70% and it is expected that in future of digital marketing around 90% business in India will depend on online marketing.
It is expected that in future of digital marketing, 80% business will increase their budget for their digital marketing campaign as they believe that digital marketing is the future of a company which ultimately leads to a successful future of digital marketing
The Future Track
We all are aware of today’s “digital world “, where we see technology climbing up to further new levels with time. In three more years it will be 2020, the beginning of a new decade and new technologies will be introduced. What we need to understand is that along with changes in technology, the consumer behavior also changes. Every field of technology will be more efficient, productive and consumer friendly. You will get to see changes in the ever growing field of digital marketing also. By 2020 future of digital marketing will have a different face. Following are a few changes that would determine the future of digital marketing
The quickest shift will be from desktop to mobile phones. This will also lead to a higher level of personalization. Even now you must have observed how mobile is gradually replacing desktop. It is successful in creating more personal interaction between the brand and the consumer. Smartphones and mobile devices will lead to the shift of content to small screen. As a result, social media platforms’ usage will increase. This further makes it easy to understand and track the consumer’s behavior. Therefore, it will prove to be really helpful for future of digital marketing in ad campaigns
Another important evolution in future of digital marketing will be in journey mapping. It will surely prove as an integral part in enriching consumer experience and communication with the audience. The data acquired using technologies and the opinions by the customers will help in understanding the consumer’s needs. Future will see brands creating strategies to build brand loyal business. It will cater to the needs of customers and will make better connections. There will be websites particularly designed for you. This is going to be a huge trend in future. The brand will serve what interests you, so that you spend your time and money on them.
Next development in future of digital marketing will be the predictions on the basis of data. It will be interesting to see how data will provide the ability to know the outcome of marketing campaigns. By 2020, digital marketing will have predictive analytics ability. There will be an inclination towards business value or ROI (return on investment). Data and strategy will be the main components in knowing the brand’s ROI gathered from digital campaigns. There will be certain monitoring factors like cookies, pages visited and time spent. These will provide relevant information.
Transparency is one more facet for future of digital marketing that you will get to see as consumers. As customers, you expect more information to be provided to you regarding the quality of the product. To meet such expectations of the customers, it is important for the brands to have transparency and authenticity They should aim for the heart and mind of the customers to engage with them as this will strengthen the brand’s reputation. The customer will not engage with a brand which does not provide adequate information or satisfactory services. It is indeed very important for any business to put the customers as the priority.
The most popular trend by then will be rise in videos and video sharing. This will be further elevated by rise in mobile use. There is going to be increase in the demand for videos. Customers nowadays are quite fond of storytelling. It is a successful example of fusion of creativity and technology along with simultaneous execution. Videos are quick and effective way of presenting the content to the audience. Not only this, but the content is going to be more user generated and not brand generated. Consumer’s experience and feedback are going to provide the content for digital marketing.
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