4 Big Benefits of Having a Digital Marketing Career
- Become an In-Demand Professional
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a digital marketing career where demand exceeds supply. Always a good move.
During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance your career progression you can do this very easily by opting the digital marketing career.
The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Companies just want your valuable skills you might just need to turn them digital to match the companies requirements. According to Mondo’s prediction, demand for digital marketing professionals demand will rise by 38% this year. It’s time you took advantage.If you choose digital marketing career, you will never become off-demand in your profession.
- More benefits of Digital Marketing Career
The headquarters of many of the world’s leading digital giants like Google, LinkedIn and Twitter are located in Dublin, providing a wealth of job opportunities for digital professionals to choose from. Rarely a week goes by without a new attack of digital jobs announced for multinationals, national brands and even SMEs.
For example, this year Ryanair created 200 digital jobs, many of which were related to the digital marketing career. At the Web Summit Taoiseach Enda Kenny also announced 400 new digital jobs across a range of digital marketing career, including social media. What’s more, LinkedIn is soon set to double its workforce to 1200 staff and Microsoft plan to hire 100 more digital graduates.
With such a wide arrangement of new opportunities available digital marketers can afford to get picky about the type of company they’d like to work for and whether they want to choose digital marketing career or not. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
Consider These Sectors:
Digital marketing focuses on some sectors specifically. Foreign Direct Investment, FMCG, Agency, Utilities financial services (and after an absence of several years) are the top five recruiting for digital marketing positions which are presented by the 2014 Marketing Salary survey by The Marketing Institute and Alternatives.
- Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
According to Prosperity’s recent survey digital salaries are rising faster in 2014 than in the previous five years. What’s more, the pace of growth is set to fasten. For example, the average salary for a digital marketing manager in Dublin is €68,00. Both managerial level and entry level PPC positions are experiencing a salary rush – entry level PPC positions have jumped from €25,000 last year to €28,000 this year.
Positive findings are confirmed by The 2014 Marketing Salary survey by The Marketing Institute and Alternative. The survey revealed quite a few exciting advancements for digital marketing professionals. Our favourites are 50% of respondents received a salary increase this year, two-thirds received bonuses and 61% said their businesses are hiring again. So, By choosing digital marketing career you can easily get paid more than your peers.
- You Can Kick Start Your Own Career
In career like advertising you’d have to wait for a desire internship or graduate placement to open up so you can gain experience and create your own portfolio. By opting digital marketing career you can kick start your own career before you even set foot in a workplace.
Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own
Twitter followers, start your own blog and contribute to relevant online conversations .You can boost your CV and showcase your digital marketing knowledge by taking various online exams. Some of these are the Google Analytics exam and HubSpot’s Inbound Certification.
There have been many examples of people who have been hired after showcasing their talent and abilities through social media. An example of this is Holly Shortall, When she tweeted her illustrations to celebrities online she got noticed by Dublin based fashion illustrator. A number of glossy magazines and top fashion brands then approached her and commissioned her work.
Types of Digital Marketing Career:
- Marketing Specialist
- Social Media Manager
- Search Engine Optimization Specialist
- Email Marketing Manager
- Web Content Writer
- Web Producer
- Product Manager
- Marketing Analyst
- Advertising Coordinator
Digital Marketing Career as a Marketing Specialist
One of the most common types of digital marketing career jobs is Marketing Specialist. The Digital Marketing career Specialist designs and creates marketing campaigns that support the growth of a company’s products and services. Researching current marketing trends and determining which types of products or services are in demand by the consumer are the main responsibilities of the marketing specialist. Social Media Manager
The goal of the Social Media Manager is to develop brand awareness as well as generate leads or sales. They are responsible for actively engaging social media followers and influencers within the social media channel. Social Media Managers track and report social media trends and engagement, and adjust their efforts accordingly.
Digital Marketing Career as a Search Engine Optimization Specialist
The Search Engine Optimization Specialist is responsible for improving search engine rankings for websites. They select appropriate keywords to target in their search engine optimization efforts, and optimize websites using a variety of SEO Tactics. The website optimization process primarily consists of writing keyword-centric content, as well as optimizing page titles, header tags, alt tags, and meta tags. They also ensure that the overall design of a website enhances the user experience. SEO Specialists then analyze the effectiveness of the SEO Campaign, and adjust their strategy accordingly.
Digital Marketing Career as a Email Marketing Manager
The Email Marketing Manager is responsible for marketing a product or service via email marketing campaigns. They are also responsible for managing the list of email contacts for a company, as well as creating the marketing materials that will be sent to a customer. Once an email campaign has begun, the Email Marketing Manager must assess its effectiveness and adjust future campaigns accordingly.
Digital Marketing Career as a Web Content Writer
Web Content Writers specialize in providing relevant content for websites. They write blog posts, marketing copy, and other forms of content for the web. The goal of a Web Content Writer is to increase the number of website visitors by targeting specific keywords related to the products or services their company offers.
Digital Marketing Career as a Web Producer
A Web Producer is responsible for creating and implementing the digital content of a website. They often work with a content writing team to decide which content will appear on the website. The content they are responsible for isn’t limited to copy; they are also typically responsible for creating and implementing graphics, audio, and video. The goal of the Web Producer is to improve user experience for website visitors.
Digital Marketing Career as a Product Manager
Product Managers oversee the development of a product from start to finish. They build products from existing ideas, and develop new ideas based on industry experience and contact with customers and prospects. The Product Manager is responsible for ensuring that a product is completed on schedule and within budget. Their primary goal is to increase the profitability of existing products and develop new products for a company.
Digital Marketing Career as a Marketing Analyst
The Marketing Analyst is responsible for analyzing an organization’s marketing campaigns. They study and evaluate market trends, and report their findings to the marketing team. They gather information and examine buying trends to help create marketing plans for companies. The Marketing Analysts main goal is to determine which products or services to sell and how to sell them.
Digital Marketing Career as a Advertising Coordinator
Advertising Coordinators support marketing efforts and assist with marketing projects for print and electronic media. They are responsible for devising and coordinating advertising campaigns that entice consumers to purchase the goods or services of their company or client. They coordinate the scheduling of ads and product promotions, maintain and update a customer database, and offer support to the sales staff.